What You Need to Know About How SEO Works
If you’ve been looking for effective ways to market your business, you’ve probably heard of the term SEO at some point over the years. But if you’re not a digital marketing expert, it can be hard to grasp what exactly this popular acronym means. What is SEO, and how does SEO work for businesses? Here’s a quick look at how it works and some tips on getting started with SEO.
What Is SEO?
SEO is short for search engine optimisation, which is a method of organically increasing website traffic using relevant keyword phrases. This means you’re working on getting more people to notice your site, which requires you to use SEO practices in order to show up on the first page of search results.
After all, the higher up on the search engine results pages (SERPs) your site appears, the more people will see it, and the better your click-through rate (CTR) will be. So if you want to improve both the quantity and quality of your website traffic, you need to get your site on the first page of search results—and SEO is the key to that!
How Does SEO Work?
Now that you see the value in SEO, it’s time to learn how it works so you can start using it to your advantage. Search engines—such as Google, Bing, and Yahoo!—have web crawlers that they send out to the Internet to gather information about the content they find. Once they have that information, they start building an index with the help of an algorithm that ranks the content based on several factors. This determines where the search results end up on the page.
Some of the best factors that affect rankings include authority, relevance, content quality, and website reputation. Basically, if the search engine crawlers see that your site can be trusted—and that it has the most helpful, relevant answers to the questions people are asking—they’re likely to rank it high on the list of search results. And that’s what you want if you’re hoping more people will find your website.
So, how does SEO work when it comes to keywords? The point is to think of terms people might use to search for your product or service, and make sure those SEO keywords show up on your site enough that web crawlers will take notice and index them. This gives you a better chance to get on the front page of Google when people search!
How to Improve SEO for Your Business
Some of the most common questions from business owners include “what is SEO?” and “how does SEO work?” But the questions don’t stop there. Once you find out how it works, it’s time to move on to how you can get started with SEO so your ranking on Google improves.
You should begin by making sure your site works well, loads fast, and is free of broken links and other errors—since web crawlers won’t rank your site very well when it’s full of technical issues. The next step is ensuring your website has plenty of relevant, high-quality content. You want to attract readers to your site and keep them there for as long as possible, since your SEO ranking goes up the longer people stay on your site.
Not only should your content be useful to readers, but it should also be sprinkled with relevant keywords that describe the content. For example, if you’re trying to educate people about how to buy a car, you’ll want to include related keyword phrases like “cars for sale,” “car sales,” and “car dealer.” Make sure these keywords show up in the body content, headers, meta descriptions, and tags of website content and blog posts for maximum SEO impact. And while you’re adding keywords to your content, add links to trusted sites, as this is another way to boost your SEO results.
These are just a few ways to work on SEO for your business. Now that you know how it works—and that you’re going to need lots of keyword-optimised content!—consider hiring a professional to do the job. This way, you’re able to focus on running your business without stopping to wonder, “What is SEO?”
Contact us today to find out how we can help!