The 6 Key Elements To Brand Strategy

Many people inside and outside the B2B world believe that brand strategy is not as important for B2B companies, and that branding is something that only B2C companies need to worry about. Nothing could be farther from the truth. McKinsey & Company recently wrote in Forbes magazine that some of the most successful B2B companies […]

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7 Reasons Why Content Marketing Is Good For You

As a Premium Branding & Marketing Agency, it’s safe to say that we’d never write a blog that slams our industry or profession. We believe content marketing to be a very powerful tool and the reason we do what we do.  However, while we at [ideas] are totally convinced, we understand that other people may […]

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Top Tips for Cohesive Branding

A cohesive, well-designed brand can differentiate your business from competitors, build trust with your audience, and give them the right first impression. When you start designing your print materials, you may be left wondering how your digital branding should translate into print. Just slapping your logo on everything is not enough. If you want the sort of cohesive brand […]

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What You Need to Know About How SEO Works

What You Need to Know About How SEO Works If you’ve been looking for effective ways to market your business, you’ve probably heard of the term SEO at some point over the years. But if you’re not a digital marketing expert, it can be hard to grasp what exactly this popular acronym means. What is […]

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A Fitness Brand Transformed!

Stepz Fitness, an Australian owned gym franchise has been in the operating for over 10 years in the fitness industry. The brand has helped over 20,000 people in Australia, with their traditional 24/7 gym offering, and now unveiled a new concept and interior design for its gyms across the country. The new concept was created […]

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Using Archetypes to Define Your Brand

Before you can use an archetype to define your brand, you first need a good understanding of what your brand is, who your target market is, and how your customers and prospects think and feel about your company and its products as well as how you would like them to feel. The advertising industry’s 12 […]

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