Marketing Strategy

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The 6 Key Elements To Brand Strategy

Many people inside and outside the B2B world believe that brand strategy is not as important for B2B companies, and that branding is something that only B2C companies need to worry about. Nothing could be farther from the truth. McKinsey & Company recently wrote in Forbes magazine that some of the most successful B2B companies […]

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Top Tips for Cohesive Branding

A cohesive, well-designed brand can differentiate your business from competitors, build trust with your audience, and give them the right first impression. When you start designing your print materials, you may be left wondering how your digital branding should translate into print. Just slapping your logo on everything is not enough. If you want the sort of cohesive brand […]

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A Fitness Brand Transformed!

Stepz Fitness, an Australian owned gym franchise has been in the operating for over 10 years in the fitness industry. The brand has helped over 20,000 people in Australia, with their traditional 24/7 gym offering, and now unveiled a new concept and interior design for its gyms across the country. The new concept was created […]

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