Case Study

Property Buyer

Digital Growth Reinvented for dmjeweller

DM Jewellers, established in 2016 and led by principal jeweller Daniel McKenna, has become the premier destination for bespoke jewellery on the Sunshine Coast. Specializing in custom-designed engagement rings, wedding bands, and fine jewellery, the boutique offers a personalized experience that transforms clients’ visions into exquisite, handcrafted pieces. With a commitment to quality craftsmanship and exceptional customer service, DM Jewellers has garnered a loyal clientele and numerous five-star reviews.YouTube+9DM Jewellers+9DM Jewellers+9

78%

Google Searches

80%

Customer check ratings

60%

Site Visits

The Challenge.

Despite a strong reputation and a dedicated customer base, DM Jewellers faced several challenges:

Limited Online Visibility: The existing digital presence did not fully capture the brand’s unique offerings, leading to missed opportunities in attracting new clients searching for custom jewellery online.
Underutilized Digital Marketing Channels: There was minimal investment in digital advertising platforms such as Google Ads and Meta (Facebook and Instagram), resulting in a reliance on word-of-mouth referrals and organic traffic.
Inefficient Appointment Booking Process: The lack of an integrated online booking system made it cumbersome for potential clients to schedule consultations, potentially leading to lost leads.
Mobile Experience Optimization: The website was not fully optimized for mobile users, affecting user experience and engagement metrics on smartphones and tablets.
Content Engagement: The website lacked dynamic content such as videos, virtual tours, and high-quality imagery that could showcase the craftsmanship and personalize the brand story.