Rockwell Property Group

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Rockwell Property Group

Rockwell Property Group specialise in developing new residential projects and restoring boutique residential properties, preserving iconic architecture while offering the latest in modern living. Their previous branding however had become dated and was not communicating the quality and boutique design direction of the brand.

The solution from [ideas] is a unique brand identity that uses custom typography to represent Rockwell’s bespoke design and attention to detail. Simplifying letterforms in this brand balances the negative space and gives a look of intelligence and sophistication.  The use of serif font, grey and copper give the brand maturity and longevity.

Testament to their quality of work is reflected in several of their projects which have been awarded by the Urban Development Institute, The National Architecture Award – Australian Institute of Architects, The Aaron Bolot Award Residential Architecture Multiple Housing Award 2013 and the Asia Pacific Awards. Based in Sydney, we cover all aspects of property development – from acquisition and design through to successful delivery and completion of projects.

The brand transformation has been a highly successful, with the brand already getting lots of positive feedback from development partners.



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