Think Pickle

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Think Pickle

Pickle is a leading provider of inbound telecommunications solutions, including 1300 numbers, 1800 numbers and advanced telephone systems and analytics.

The team at Pickle reached out to Ideas with the brief of building a website that was more user friendly with animations, explainer videos and infographics to simplify their overall offering. Ideas also created a series of user journey marketing strategy to increase lead generation.

Through an intensive, collaborative workshop, research and interview phase, Ideas developed a new website that speaks to the key concerns of the target audience.

For cut-through in a crowded, noisy market (where distrust of the industry is rife), the ideal refreshed website is a brand that is straightforward, innovative, and friendly with no nasty surprises and nothing hidden. We call it Simply Awesome!

Ideas UI/UX team crafted a unique customer journey for users through the website that preempts customer’s needs, providing an intuitive sales and understanding customers needs. The website is a mobile-first, one-stop-shop, where users can select a phone number, choose a plan and develop complex call handling solutions in the My Pickle Portal, within only a few minutes.

The relaunch of the website has been highly successful, with an extreme spike in new customer acquisition.