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Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. ... A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo.
The benefits of selecting a target market for your business are many. But before choosing a core audience, ask yourself these two critical questions: Is my product or service relevant to these people? Will these people care about what I have to offer?
Building a brand worthy of the world stage requires more than just launching a web site that's accessible from almost anywhere in the world. At IDEAS we help build your brand looking at the key pillars which include Consumer Behaviour, Brand Positioning, Brand Image and Brand Communication