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    See what the buzz is all about.

    We developed a complete brand design for WorkBee, including positioning, brand essence, naming, identity, visual identity, logo, and website.

    Our intensive research phase highlighted the increasingly congested co-working market. In a sector that has grown in popularity with new brands emerging in the space, brand differentiation and cut-through is exceptionally difficult to achieve.

    A recurring theme highlighted by prospective users during our interview phase was a desire to work in a flexible space that felt energised, and full of life. A sense of collaboration in an environment where ideas can flourish.

    This powerful insight was used as the foundation of the brand essence – a collaborative, lively space where users feel a sense of community.

    The final Workbee brand platform is a playful, extroverted identity that brings life and vitality to the space. We felt that a hive was a perfect representation of the brand identity – a structure where the residents do truly collaborate, and utilise each others’ strengths to further the group as a whole.

    WorkBee’s visual identity is built around the hive element. A strong palette consolidates the space’s emotional purpose – yellow for activity, energy, intellect and happiness, boldly offset by black.

    Another unique aspect of our target demographic was highlighted during the research phase. Co-working space users come from varied backgrounds, and span the spectrum of personality types. However, a characteristic applies to all of them…

    Entrepreneurship, drive, and a deep sense of initiative.

    This persona is used as the basis of Workbee’s marketing tone of voice. In all touchpoints, Workbee’s voice speaks strongly of nurturing its members, and building a collaborative community that allows each member to reach their individual potential.

    The Company We Keep Our clients are leaders in their chosen fields. We are proud partners of their ongoing success.

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