Case Study

Property Buyer

Propertybuyer is Australia’s leading property buyers’ agency, specialising in residential, commercial, and investment properties. With a client-first approach, they simplify the property purchasing journey, offering expert insights, strategic advice, and skilled negotiation to secure the best outcomes.

Our collaboration with Propertybuyer focused on enhancing their digital presence and driving engagement through a tailored marketing strategy. We developed a comprehensive digital strategy, redesigned their website for an improved user experience, and implemented targeted SEO and lead generation campaigns. Through refined brand positioning and content creation, we strengthened their online visibility, ensuring they connect with the right audience and maintain their industry-leading reputation.

Elevating Propertybuyer’s Brand & Digital Presence.

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Goal.

To create an elevated brand that better represents the quality of service provided by the Propertybuyer team. Being Australia’s number one buying agency, we wanted to restructure the brand architecture to be a branded house model, so the localised teams are better represented in their specialised service areas. This transformation also required simplifying and creating uniformity across all printed parts and to provide a seamless customer journey in all digital touchpoints.

Answer.

We restructured Propertybuyer’s brand architecture and provided them with a master brand and localised sub brands for each office location. We crafted a new elevated typography, logomark complemented by a distinctive colour palette of forest green, soft cream and copper for embellishments that emulate the sand and sea which are an iconic benchmark for a brand that stretches the east coast of Australia.

what we did.

  • * Brand Identity
  • * Brand Strategy
  • * Website Design
  • * Digital Marketing
  • * Content Creation
  • * Website UI and UX
  • * Marketing Campaigns
  • * Apparel and Merchandise
  • * Online Reputation Management

Knock down, rebuild.

Discover how we transformed Propertybuyer, a leading buyers agency, using our brand strategy framework. Our collaboration centered on elevating their brand identity to align with their premium market position. From logo design to comprehensive brand guidelines, we have helped them create a distinctive and memorable brand that stands out in the competitive real estate landscape.

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A ripple in time.

Where the coastline meets the sea. A ribbon of copper elegance representing our beautiful coastline, silhouetted by striking ocean and natural elements. This alluring image symbolises the iconic coast of Australia and the land that we proudly call home.

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About brand.

Propertybuyer is Australia’s leading property buyers’ agency, specialising in residential, commercial, and investment properties. With a commitment to expert guidance and personalised service, they simplify the buying process and secure the best outcomes for clients. Their brand embodies trust, professionalism, and industry expertise, ensuring a seamless experience for property buyers.

About brand.

Propertybuyer is Australia’s leading property buyers’ agency, specialising in residential, commercial, and investment properties. With a commitment to expert guidance and personalised service, they simplify the buying process and secure the best outcomes for clients. Their brand embodies trust, professionalism, and industry expertise, ensuring a seamless experience for property buyers. 2

About brand.

Propertybuyer is Australia’s leading property buyers’ agency, specialising in residential, commercial, and investment properties. With a commitment to expert guidance and personalised service, they simplify the buying process and secure the best outcomes for clients. Their brand embodies trust, professionalism, and industry expertise, ensuring a seamless experience for property buyers. 3

Properbuyer Green
Properbuyer Brown
Properbuyer Creem

brand colours.

A carefully curated colour palette that reflects Propertybuyer’s identity, reinforcing trust, professionalism, and market expertise. The chosen colours ensure consistency across all digital and print materials, strengthening brand recognition.

brand
fonts.

A thoughtfully selected typography set that enhances Propertybuyer’s brand identity. The chosen fonts ensure readability, professionalism, and consistency across all digital and print materials, reinforcing a strong and cohesive brand presence.

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Iconography.

A cohesive set of clean, modern icons that visually communicate Propertybuyer’s services and key concepts. Designed for clarity and consistency, the icons enhance user experience across digital and print materials, reinforcing brand identity.

Stationery.

A professionally designed suite of branded stationery, including letterheads, envelopes, notepads, and business cards. Each piece maintains a consistent visual identity, reinforcing Propertybuyer’s professionalism and credibility in every interaction.

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Gifts & Merchandise.

Branded gifts and merchandise designed to enhance client engagement and brand visibility. From premium corporate gifts to practical promotional items, each piece reflects Propertybuyer’s professionalism and commitment to quality.

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Signage.

Branded signage designed for clear visibility and strong brand recognition. From office signage to event banners, each element reflects Propertybuyer’s professionalism, ensuring a lasting impression in both physical and digital spaces.

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House of Brands.

Trusted Property Experts Across Australia

Propertybuyer operates as a leading buyers’ agency nationwide, with a strong presence in key markets. Their extensive network and local expertise ensure clients receive tailored property solutions, whether buying in Sydney, Melbourne, Brisbane, or beyond.

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Advertising Campaigns.

Strategic Advertising for Maximum Impact

To strengthen Propertybuyer’s brand presence and attract high-intent clients, we developed targeted advertising campaigns focused on lead generation, brand awareness, and audience engagement. By leveraging data-driven strategies and optimised ad placements, we ensured Propertybuyer reached the right audience with compelling messaging.

Love Your Journey

This campaign highlighted the ease and benefits of working with Propertybuyer, showcasing real client success stories through video, social media, and SEO-driven landing pages.

PMX Campaign

A high-impact digital strategy designed to position Propertybuyer as the go-to choice for premium property buyers, utilising multi-channel advertising, interactive content, and retargeting techniques.

It’s the details
that count.

From personalised thank you cards to settlement gifts in custom tissue wrap and boxed designs.

It is the details that count. From personalised thank you cards to settlement gifts in custom tissue wrap and boxed designs, professionally designed stationery sets the tone, showcasing the Propertybuyer brand at the height of excellence and professionalism. This high-quality stationery elevated their brand and public profile, reinforcing our unrivaled reputation for perfection in printed touchpoints.

Business Card.

A professionally designed print business card that reflects your brand identity with high-quality materials, ensuring a lasting impression in face-to-face interactions.

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Digital Business Card.

A modern, eco-friendly digital business card that allows instant sharing via QR code or link, making networking seamless and accessible anytime, anywhere.

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Videos.

Engaging brand videos crafted to showcase Propertybuyer’s expertise, services, and success stories. From promotional content to client testimonials, our video strategy enhances brand awareness and builds trust with the audience.

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Elevating Propertybuyer’s Market Influence.

At [ideas], we helped Propertybuyer establish itself as a thought leader in the Australian real estate market by delivering strategic content through podcasts, webinars, blogs, and market updates. Our approach positioned Propertybuyer as a trusted source of property insights, providing valuable industry knowledge to investors, homebuyers, and market professionals.

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We crafted compelling, data-driven blog content covering key property topics, investment advice, and market analysis. Our blogs provided Propertybuyer’s audience with valuable knowledge, boosting website traffic and SEO performance.

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We delivered timely market updates, ensuring Propertybuyer’s audience stayed informed on property trends, price movements, and regulatory changes. Our strategic content kept investors and buyers ahead of the curve with relevant, up-to-date information.

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We delivered timely market updates, ensuring Propertybuyer’s audience stayed informed on property trends, price movements, and regulatory changes. Our strategic content kept investors and buyers ahead of the curve with relevant, up-to-date information.

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Our team developed and hosted interactive webinars that connected Propertybuyer with industry leaders, offering real-time insights into property trends, market shifts, and investment opportunities. These sessions enhanced audience engagement and positioned Propertybuyer as an expert voice.

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