Case Study

Get out Experiences

Get Out Experiences (GOE) is a digital platform built to make group outings easier. With an interactive map and shared decision-making tools, it helps friends quickly find and agree on where to go. From casual hangouts to planned events, GOE makes it simple to connect, choose, and explore together.

We partnered with GOE to bring the entire product to life—from initial concept to full mobile and web platforms. We created the brand identity, shaped the UI/UX, and developed a digital strategy focused on driving downloads and engagement. The result is a platform built for social connection—designed to remove the hassle and help people get out more often.

Building the Brand, Shaping the Experience.

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CHALLENGE.

Get Out Experiences (GOE) started as an idea—with no brand, no app, and no strategy.
The challenge was to build everything from scratch:
a name, an identity, a platform, and a way to connect with a digital-first audience.
We needed to make it easy for groups to discover, plan, and share outings—while standing out in a crowded space.

OUR APPROACH.

We brought GOE to life with a user-focused mobile app and a bold visual identity.
Features like an interactive map and shared planning tools made it easier to choose locations with friends.
Alongside a clear digital strategy, our work helped position GOE as a go-to tool for group outings—and gave it the best chance to stick.

WHAT WE DID..

  • Defined the brand from concept to final identity
  • Designed and developed a custom mobile app
  • Built the full UI/UX experience
  • Created a digital strategy for visibility and adoption
  • Delivered a launch-ready platform and supported go-to-market

brand new logo.

The Get Out Experiences (GOE) logo was introduced to capture the spirit of adventure and simplicity at the heart of the platform. Featuring modern typography paired with a dynamic symbol, it reflects the mission of making collaborative exploration effortless. Bold, vibrant, and highly versatile, the design establishes a strong, memorable visual presence across all platforms.

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Meet GOE.

Get Out Experiences (GOE) was created to help you break routine and make the most of your time with others.
It’s a simple, social platform that connects people through shared interests and local experiences.
Whether you’re planning something last-minute or organising a group day out, GOE makes it easy to find great places and make decisions together.
By matching preferences and highlighting what’s nearby, it turns everyday outings into something worth remembering.

brand voice.

Friendly, approachable, and enthusiastic, the brand voice inspires fun, shared adventures and fosters meaningful connections.

brand tone.

Casual, energetic, and confident, the tone sparks excitement and a sense of togetherness in every outing.

brand fonts.

Get Out Experiences uses VAG Rounded in Bold and Light weights to reflect its friendly, modern feel. The rounded forms add warmth and approachability, while the bold style brings energy and focus. The light weight keeps things clean and easy to read across both digital and print. It’s a type choice that matches the app’s tone—simple, social, and fun to use.

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Get Out Experience Purple
Get Out Experience Orange

brand colours.

Orange and purple are at the heart of the Get Out brand. Orange brings energy, optimism, and a sense of movement—reflecting the app’s active, social focus.
Purple adds contrast and depth, giving the brand a confident, creative edge. Together, they strike a balance between fun and function, helping GOE stand out while staying clear and cohesive across every touchpoint.

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Iconography.

We designed a custom icon set to match GOE’s rounded, playful style. Built for both web and mobile, the icons are clear, flexible, and easy to recognise at any size. They support a seamless experience across the app and brand—reinforcing GOE’s friendly, consistent visual language.We designed a custom icon set to match GOE’s rounded, playful style. Built for both web and mobile, the icons are clear, flexible, and easy to recognise at any size. They support a seamless experience across the app and brand—reinforcing GOE’s friendly, consistent visual language.

Stationery.

We created a full suite of branded stationery for GOE—including letterheads, envelopes, notepads, and business cards. Each item carries the same bold, energetic look as the app—balancing a sense of adventure with a clean, professional finish. It’s brand consistency that carries through every touchpoint, both digital and physical.

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It's Time to Experience Going Out Like Never Before!

Signage.

We designed signage for Get Out Experiences that stands out—bold, bright, and built for visibility. From office spaces to event banners, every piece reflects the brand’s energy and adventurous tone. It’s about more than just recognition—it’s about creating a presence people remember, wherever the brand shows up.

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Social Media.

At Ideas, we helped Get Out Experiences (GOE) build a standout social presence through strategic content and clear visual consistency. We developed a full set of branded social media templates—designed to be flexible, eye-catching, and easy to use across Instagram, Facebook, LinkedIn, and more. Each template keeps the look aligned while allowing room for playful, engaging content. Alongside the templates, we created a detailed social media plan to guide rollout and growth. It focused on:

  • Telling the brand story through relatable, moment-led posts
  • Showcasing app features in action
  • Encouraging shares through user-driven content
  • Supporting key launch phases and campaign bursts

It’s the details that count—and every post was built to reinforce GOE’s voice, values, and energy at every stage.

Bringing the Brand to Life

At Ideas, we helped Get Out Experiences (GOE) stand out in the Australian market by combining strategic content with clear, consistent storytelling. Every touchpoint—from social posts to app copy—was crafted to build recognition, spark interest, and grow a loyal audience.

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Business Card.

We designed a clean, high-impact business card that reflects GOE’s brand personality. Printed on quality stock with sharp, consistent visuals, it delivers a strong first impression—bringing the digital brand into the real world with confidence and clarity.

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Brand Guidance

Elevating Market Influence.

At Ideas, we helped Get Out Experiences (GOE) grow its presence in Australia’s social and lifestyle space by delivering content that informs, entertains, and connects. From podcast features to interactive webinars and blog articles, we built a content strategy that positioned GOE as more than just an app—it became a trusted voice in the space.

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We developed a series of data-led blog articles tailored to GOE’s audience—covering topics like social planning trends, user behaviour, and lifestyle insights. Each piece was designed to offer real value, drive organic traffic, and strengthen the brand’s SEO—helping GOE show up where its audience was already searching.

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