We have partnered with Ideas Marketing on a number of occasions in relation to Brand transformation. Initially, we engaged for a “logo refresh”. Most recently, the Ideas team partnered with us on the total Brand transformation and website rebuild of our Business. This marked a monumental moment in our business journey. Over a period of 6 months, Scott’s creative lead, Pete’s operational excellence and the entire team’s expertise was so easily blended with us to ensure a successful, truly aligned brand and proposition emerged. We are so proud of where this landed for us and we know that it could not have happened as beautifully, and creatively as it did without the partnership and confidence of the team. They are truly passionate about what they do, and you can see it in all that they do. We highly recommend working with Ideas Marketing for your Brand Strategy & Design evolution!
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14+
Industries Served
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12+
Awards & Associations
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8+
Years in Business
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15+
Team Members
why us?
Our Accreditations
At Ideas, we’re all about cutting through the noise and delivering real results for our clients. We’re a small team of marketing experts with a big passion for helping businesses grow. Whether you need help with branding and consulting or digital marketing we’ve got the strategies and the know-how to get you there. Talk to us.
Branding and Advertising Works
Success stories that showcase our expertise
Explore the heart of what we do. At Ideas, our work is a reflection of our passion for creativity and results-driven solutions. From eye-catching campaigns to impactful branding and high-performing strategies, each project showcases our commitment to helping businesses thrive.
Clients
Partners who trust us to deliver results
Take a closer look at how we’ve helped brands stand out, connect with their audience, and achieve remarkable growth.
services
Crafting identities that inspire and connect
Ideas Marketing is a concept brand strategy agency partnering with forward-thinking companies to deliver standout solutions. We
specialise in creative strategy, branding, and digital marketing services that amplify your brand’s presence and drive measurable results.
Why Choose Ideas Marketing?
At Ideas Marketing, we believe in delivering results that matter, and we’re committed to making your success our top priority. Here’s why working with us is the perfect choice for your business:
- Proven Strategies, Guaranteed Results : We don’t take chances with your marketing. Every strategy we implement is battle-tested and refined for success. Our tactics are tried and true, designed to deliver real results—no guessing, just guaranteed outcomes.
- Your Growth is Our Growth : Your success drives ours. When you thrive, we thrive, and we’re invested in seeing your business reach new heights. It’s a win-win partnership where every decision we make is focused on delivering success for both of us
- Simplicity is Key : We’ve worked with everyone from dynamic startups to established brands, and the one thing they all appreciate? Simplicity. We focus on the essentials—creative, effective strategies that cut through the clutter, delivering what works without the fluff.
Looking for marketing that actually delivers? We’re the team you need.
Forget the long contracts and convoluted plans. We take the time to understand your business, develop a strategy that makes sense, and deliver measurable results—without the extra noise. Reach out to us below, and let’s create something amazing together.
Looking for
Digital services?
Testimonials
Our client testimonials showcase our expertise in branding across Sydney, Melbourne and Brisbane, highlighting successful partnerships and the positive impact of our creative solutions. Hear directly from our clients about how we’ve helped transform their brands and drive meaningful results.
Interested in
Collaborating with Us?
Frequently Asked Questions
Clear answers to guide your digital journey
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What is brand strategy and why is it important?
A brand strategy is the foundation of how your business connects with the world. It goes far beyond just logos or colour palettes. It’s about uncovering what your brand stands for, how it sounds, looks, and feels across every touchpoint, from your website to your merchandise.
At Ideas Marketing, Scott, the founder and managing director, believes that great branding starts with clarity. That is why we dig deep into your business through workshops and discovery sessions to craft a strategy that reflects your purpose, your audience, and your goals.
A clear brand strategy ensures your messaging is consistent, your visuals are recognisable, and your customer experience feels authentic at every stage. Most importantly, it gives your business a competitive edge by turning brand confusion into brand confidence.
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What is included in your branding services?
At Ideas Marketing, we offer a complete, end-to-end branding experience. From the very first conversation over coffee to the final brand launch. Our services include brand discovery workshops, stakeholder interviews, naming exploration, visual identity design, brand style guides, content creation, and even branded merchandise.
Whether you are launching a new business or refreshing an established brand, we tailor each project to your goals. Scott, our Managing Director, takes a hands-on approach, often catching up with clients for casual chats, coffee meetups, or even a round of golf to make the process relaxed and collaborative.
It’s not just about pretty logos. We dig deep into what makes your business unique and bring it to life through a strategy-first, creatively led branding process that actually gets results.
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What does your branding process involve?
Our branding process is thoughtful, collaborative, and refreshingly down-to-earth. It all starts with a conversation. We take the time to get to know you, your business, and what makes your brand tick.
From there, we move through a step-by-step approach:
- Discovery & Strategy – We run brand workshops, stakeholder interviews, and market deep-dives to uncover your brand’s purpose, personality, and positioning.
- Naming & Messaging – If needed, we help shape or refine your brand name and craft the voice that will connect with your ideal audience.
- Visual Identity – Our creative team designs logos, colour palettes, typography, and graphic systems that visually express who you are.
- Style Guide & Rollout – We deliver a comprehensive brand style guide so your team can use the brand consistently across all channels. From digital assets to merchandise and environmental signage.
We do not believe in cookie-cutter branding. Every step is tailored to your business, with open communication and a good dose of creative collaboration throughout.
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How long does a branding project typically take?
Branding is not rushed; it is built with intention. The timeline depends on the scope, startup branding, rebranding, brand refresh
We move at the pace that suits your needs. Some clients want to take their time; others are ready to move quickly. Scott and the team keep things flexible and personal. Whether we are catching up for regular check-ins or grabbing a coffee to run through creative ideas, we make sure your part of the process every step of the way.
At the end of the day, we care more about getting it right than getting it rushed.
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What makes Ideas Marketing different from other branding agencies?
At Ideas Marketing, we keep it real, no jargon, no fluff. We are a small, tight-knit team who genuinely care about the brands we build and the people behind them.
What sets us apart? For starters, we do not believe in one-size-fits-all templates. Everything we create is grounded in strategy and built to reflect your unique story. We combine clear thinking, creative design, and digital know-how to deliver brands that look great and perform even better.
You will often find our Managing Director, Scott, catching up with clients over coffee or on the golf course, not in boardrooms. It is that personal, collaborative approach that clients love. We are big on relationships, clarity, and long-term impact, not just ticking boxes or chasing trends.
We are here to help your brand cut through the noise with confidence and purpose and have a little fun along the way.
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Do you provide brand style guides?
Absolutely. Every branding project we deliver includes a comprehensive brand-style guide. It is your go-to playbook for keeping things consistent and professional.
We cover everything: your logo usage, colour palette, typography, imagery, and even your tone of voice. It is designed to help your internal team, external partners, and future creatives stay on-brand across every platform from your website and socials to merchandise and signage.
Scott often says, “A brand without a style guide is like a band without a setlist, chaos waiting to happen.” So, we make sure you walk away with clear, easy-to-follow guidelines that bring structure without stifling creativity.
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What locations do you service?
We are proudly based in Sydney and Brisbane, but our reach goes far beyond. Thanks to today’s digital tools, we work with clients across Australia and even beyond.
Whether it is through video calls, virtual workshops, or collaborative online platforms, we make sure distance never gets in the way of a great branding experience. No matter where you are located, we are ready to help your brand shine.
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What industries do you work with?
We have had the pleasure of working with a diverse range of industries, including technology, health, hospitality, property, education, and more. Each sector has its unique challenges and opportunities, and we love tailoring our branding approach to fit.
One project we are particularly proud of is with Propertybuyer, where we helped craft a brand that truly connects with Australian property investors and homebuyers. It is a great example of how we combine deep industry knowledge with creative strategy to deliver results that matter.
No matter your industry, we are ready to dive in, understand your world, and help your brand stand out.